Why Everyone Should Have a Storybook


I recently attended a training event about story telling by Rob Woods. Working as a fundraiser, “the story” is an especially essential skill to master in order to win people’s hearts – but its also an important social skill.

We all know have that one friend that always drops a gripping story whenever you meet them; and even if the conversation is a chaotic babble, it’ll get everyone’s attention for up to a solid 3 minutes. So, how can we become more Caitlin (that one friend for me).

  1. Make sure your story has four clear parts or else you might get lost in it:

Who? The problem? What was done? The Result? – stick to this, or any relevant structure and you’ll keep it snappy. The way I do it is to think up the 3 key lines before you start because if you’re trying to tell a story under social pressure you’ll get distracted unless you know where its going.

  1. Keep a storybook:

You need content. As social creatures our lives are filled with stories but too often we hear the best stories when we’re extremely busy, intoxicated, or we may just forget over time.

If you can carry a book dedicated to the stories you hear and write them up under the divisions: Professional, Personal, and whatever other areas are particularly important to you, then you’ll have more genuine and exciting content for your conversations.

Whether you want to cite that time your friend’s Mum hit Benedict Cumberbatch with her car when you’re telling celebrity stories, or, give an incredible client testimonial about your business in a meeting with an investor, you’ll build material that’s both great to use and read back on too.

http://brightspotfundraising.co.uk/ – Rob Woods’ Website